Graphic / Web Design
Calton Cases Website Redesign
Calton Cases, established in 1969, faced a challenge with its online presence: direct sales were minimal, with 90% of transactions happening through dealers or over the phone. The website redesign project was initiated to bridge this gap, focusing on enhancing the e-commerce experience. A pivotal feature of the redesign was the introduction of a "Case Customizer," offering over 500,000 combinations, aimed at improving customer engagement and personalization.
Impactful Transition
The project ranged from conceptualizing user-centric features like the "Case Customizer" to refining the site's flow. A hands-on approach guaranteed that the initial concepts were meticulously crafted, showcasing a commitment to enhancing the user experience. In close collaboration with Calton's management and the development team at TXCAP Studio, these concepts were transformed into a vibrant online platform. This strategic and thoughtful design process was instrumental in boosting Calton Cases' online sales to 50% of the company's total, marking a successful shift in their digital strategy.
Exhibit Graphics
During my tenure in museum exhibit design, I frequently contributed to graphic design projects, preparing numerous types for both digital display and printing on various materials. This experience allowed me to develop a versatile skill set, adapting designs to suit different mediums and ensuring that visual communications effectively engage and inform the audience, regardless of the format.
Brand Design
Creative Marketing at Calton Cases
The new line of gearboxes embodies Calton's iconic style while reaching new markets. I led the development of the marketing strategy and ensured the new model was seamlessly integrated into the production process.
